Allergan Aesthetics Launches “Naturally You” Campaign For Hyaluronic Acid Fillers

Allergan Aesthetics, an AbbVie company, has introduced the "Naturally You with Injectable Hyaluronic Acid Fillers" campaign, designed to provide clear and factual education about HA injectable fillers. The initiative emphasizes correcting misinformation while showcasing the safe, natural-looking results achievable with these treatments.

"Our goal with Naturally You with Injectable Hyaluronic Acid Fillers campaign is to set the record straight on hyaluronic acid injectable fillers for our healthcare providers, our patients and the category," said Glen Curran, Senior Vice President, U.S. Aesthetics, Allergan Aesthetics. "By providing facts, real-world satisfaction data and expert insights, we hope to truly show how HA fillers are a safe and effective way to address aesthetic concerns."

The campaign highlights the importance of consumer awareness around hyaluronic acid fillers, which are often misunderstood despite their widespread use in aesthetic medicine. By focusing on transparency and accurate information, Allergan Aesthetics aims to empower consumers with knowledge that supports informed, confident choices.

As part of this initiative, Allergan Aesthetics will collaborate with healthcare providers and consumer influencers to promote education and celebrate healthy, natural-looking outcomes. This partnership reflects the company’s commitment to advancing aesthetic education while building trust among patients and providers.