Sanara MedTech Appoints Seth Yon, Current President And Chief Commercial Officer, As President And CEO To Succeed Ron Nixon, Who Remains Executive Chairman

Sanara MedTech Inc., a medical technology company dedicated to developing and commercializing transformative solutions that improve clinical outcomes and reduce healthcare costs in surgical, chronic wound, and skin care markets, has announced that Seth Yon has been appointed President and Chief Executive Officer, effective September 15, 2025. In addition, he will join the company’s Board of Directors. Mr. Yon, who currently serves as Sanara’s President and Chief Commercial Officer, will succeed Ron Nixon, who will continue in his role as Executive Chairman.

Yon has played an integral role in Sanara’s growth since joining the company in March 2018 as Director of Sales, Wound Care, and one of the first Regional Sales Managers. He was instrumental in building Sanara’s early commercial operations and establishing new markets. His leadership track record includes a series of promotions reflecting his contributions to the company’s commercial expansion. 

He was named National Sales Director in January 2020, promoted to Vice President of Commercial in January 2022, and advanced to President of Commercial in August 2023. Most recently, in April 2025, he became Sanara’s President and Chief Commercial Officer, overseeing the company’s commercial strategy and execution across all U.S. markets.

Ron Nixon, stated, “I am very pleased to announce that the Board of Directors has voted unanimously to appoint Seth to the role of President and Chief Executive Officer. Over the past seven years, Seth has proven himself to be a strategic, capable and well-regarded leader serving Sanara in senior-level management positions of increasing responsibility. During his tenures as our Vice President of Commercial, President of Commercial and, most recently, as President and Chief Commercial Officer, Sanara achieved annual net revenue growth of 53% on a compounded basis for the three most recently completed fiscal years.” 

Mr. Nixon continued, “Today’s announcement is the culmination of a longer-term initiative to develop and structure our senior leadership team, with the goal of positioning Sanara for future success in the markets we serve. Seth has been immersed in all key aspects of our business and is well-versed in the initiatives we are pursuing across our organization. He has cultivated an impressive senior leadership team in our Sanara Surgical segment, headed by our Vice Presidents of Sales and Market Development, who will continue to inform, support and execute our commercial strategy. As Executive Chairman, I will remain focused on the current initiatives we are pursuing in our Sanara Surgical and Tissue Health Plus segments, along with other key aspects of our strategy, to support Seth in his new role. My fellow directors and I believe he is the ideal CEO candidate to lead the next phase of Sanara’s growth and value creation, and we look forward to this new chapter under his strategic leadership.”

Seth Yon, commented, “Working alongside Sanara’s talented team to improve patient outcomes and deliver value to the healthcare system has proven to be one of the greatest highlights of my 27-year career. In spite of the important progress we have made together, I believe Sanara remains in the early stages of its journey as an organization, with a significant greenfield opportunity ahead as we continue to penetrate the large patient populations that our treatments address. I am honored to assume the CEO role and excited by the prospect of leading the Sanara team through this important stage as an organization, for the benefit of all our stakeholders.”

Before joining Sanara, Yon served as Vice President of Sales and Marketing at Iroquois Industrial Group from 2015 to 2018. Earlier in his career, he founded and led GreenerGrads between 2011 and 2014, and spent more than a decade at Jostens, Inc., working as a Sales Representative and Independent Territory Manager from 1999 to 2011. He holds a Bachelor of Arts degree from Grand Valley State University.