Pharma Now: Trusted Insights for the Global Pharma Ecosystem

Bio

Brijendra Singh is a consummate pharmaceutical industry leader with over four decades of diverse experience spanning sales leadership, product launches, market strategy, and P&L management. As the Senior Vice President of Sales & Marketing at Lupin Limited, he currently heads the Cardiology, Diabetes, Metabolic, and Ophthalmology verticals—therapeutic areas critical to managing chronic and lifestyle diseases in India and beyond. Brijendra’s deep-rooted expertise in navigating complex markets has helped bring life-saving treatments to millions, combining scientific acumen with business foresight to drive both accessibility and growth in one of the world’s largest pharmaceutical landscapes.

Over the years, Brijendra has evolved from a hands-on sales professional traversing the length and breadth of India to a visionary strategist who empowers teams to lead successful product lifecycles—from development and launch to scaling and sustained marketing. His leadership is marked by a patient-first philosophy, backed by sharp business instincts and a track record of steering high-performance teams. Known for his strength in pharma marketing, business development, and cross-functional leadership, Brijendra continues to shape Lupin’s role as a trusted name in chronic disease management across global markets.