Pharma Now: Trusted Insights for the Global Pharma Ecosystem

Bio

Dr. Prashant Mishra is a dynamic business strategist and Ph.D. holder in Business Communication from IIM Lucknow, known for transforming complex challenges into growth opportunities that drive consistent double-digit CAGR. With a strong foundation in market expansion, strategic partnerships, and high-value account management, he has held key sales leadership roles at Wolters Kluwer and Elsevier, where he revitalized underperforming markets and secured multi-million-dollar contracts—including with the National Medical Library under India’s Ministry of Health. Dr. Mishra has disrupted monopolies through innovative outreach programs, achieving over 100% YoY growth, while leading community-driven initiatives like the BMJ Awards to elevate brand engagement. Passionate about blending academic insight with real-world impact, he actively contributes as a guest faculty at leading B-schools, equipping future leaders with practice-based learning in business communication and strategic leadership.