AI, Forecasting, Insights and Analytics for Smarter Decisions in Pharma

The Marcus Evans AI, Forecasting, Insights and Analytics for Smarter Decisions in Pharma conference

will explore how pharma leaders are embedding Gen AI for long-term forecasting, Agentic AI for

Real-World-Evidence generation and advanced analytics into cross-functional workflows to improve

forecasting confidence, commercial responsiveness and long-term strategic planning while

maintaining strong data and AI governance. Learn from case studies, expert-led panels, roundtable

1. discussions and interactive workshops on Gen AI-powered forecasting, AI-enabled commercial

workflows, rare disease forecasting, lifecycle forecasting and strategic decision-making across

evolving therapy markets. Whether you are looking to strengthen forecasting assumptions,

accelerate AI adoption, improve launch planning or drive more informed commercial decisions, this

event will deliver practical insights and actionable strategies from senior forecasting, analytics and AI

leaders across pharma.

Topics Covered:

1. 1] Drive strategic decision-making through forecasting, scenario planning, and market

intelligence

2] Shift from Forecasting to Foresight with Agentic AI and Real-World Evidence to Prepare for Multiple Futures

3] Advance rare disease forecasting through integrated data and patient-centric insights

4] Build forecasting agility in volatile and high-growth therapy markets

5]Maximize forecasting confidence through healthcare data governance and analytical

integrity

6] Structure enterprise AI, forecasting and analytics functions through shared governance and operating models

Best Practices and Case Studies from:

1] Philippe Barillon, Executive Director, Strategic Intelligence & Business Impact, Global

Corporate Affairs, Novartis

2] Alireza Moayyeri, Senior Director, RWE Global, UCB

3] Paul Boutry, Head of Strategic Planning & Analytics, BioMarin

4] Gerardo Martinez, Senior Director, Global Market Access – Pipeline (Immunology & Rare

Diseases), CSL

5] Christopher Meyer, Head of Strategy & Operational Excellence, Ferring Pharmaceuticals

6] Peter Elsig Raun, Director, Commercial Leadership Office and Projects, Lundbeck

Special discounts available to Pharma Now members! For more information please contact: Stefanos

Ioannou, Digital Media and PR Executive at [email protected] or visit:

https://tinyurl.com/2xdwfe4b