Sun Pharma Enters Cricket Sponsorship As Principal Health Partner Of Royal Challengers Bengaluru (RCB) For T20 2026 Season, Signs Three-Year Deal To Boost National Brand Reach

Sun Pharmaceutical Industries announced that it will serve as the Principal Sponsor and Health Partner of Royal Challengers Bengaluru (RCB) for the 2026 T20 season, marking a three-year partnership. This is Sun Pharma’s first venture into cricket sponsorship and represents a major step in strengthening its corporate brand presence in India.

Under the agreement, Sun Pharma’s logo will appear prominently on the front of RCB’s red and black playing jersey, the official green match kit, and training apparel. The collaboration will also include extensive branding across RCB’s home stadium during matches, significantly increasing the company’s visibility among cricket fans nationwide.

“In India, cricket is more than just a sport. It is a shared emotion that unites millions across cultures and generations. RCB and Sun Pharma are both leaders in their respective domains, and this collaboration reflects our shared values of consistency, passion and innovation. Through this partnership, we aim to strengthen our corporate brand connect with people across India by bringing them closer to the company behind the medicines they rely on every day”, said Kirti Ganorkar, Managing Director, Sun Pharma.

The partnership aligns with Sun Pharma’s broader corporate branding strategy and follows the launch of its recent campaign highlighting the company’s impact on patients worldwide. By associating with one of the country’s most followed cricket franchises, Sun Pharma aims to reach a wider audience and reinforce its commitment to improving lives through healthcare.

Commenting on the partnership, Rajesh Menon, COO of Royal Challengers Bengaluru, said, “RCB is committed to building partnerships that go beyond visibility and create meaningful engagement with fans. Sun Pharma joining us as our Principal Sponsor strengthens this commitment, bringing together two brands focused on impact and innovation. We look forward to a dynamic, season-long collaboration across digital platforms and match-day experiences.”

Through this alliance with RCB, the company hopes to connect emotionally with millions of supporters, using sport as a platform to highlight its patient-focused mission and growing national footprint.