Sun Pharma Launches ‘SUNday’ Campaign To Promote Skin Cancer Awareness And Patient Support, New Initiative Strengthens Skin Cancer Education And Community Care

Sun Pharmaceutical Industries announced the launch of “SUNday,” a new skin cancer awareness initiative built around the message that “Every Day is SUNday.” The campaign emphasizes that education, support, and community engagement should be available year-round rather than limited to specific awareness months. Through this effort, Sun Pharma aims to strengthen its long-term commitment to patients, caregivers, and healthcare professionals affected by skin cancer.

To reach a broad national audience, SUNday will appear in the official program at the Big Game on February 8, using the high-profile moment to highlight that skin cancer awareness and care must extend beyond isolated events. With more than 3.5 million skin cancer cases diagnosed annually in the United States, the company noted that patient needs often continue well beyond clinical visits and can arise at any stage of the disease journey.

“What we consistently hear from patients and families is that skin cancer is part of their everyday reality. It doesn’t end after an appointment or a diagnosis,” said Frank Righetti, Vice President, Business Unit Head, Cutaneous Oncology, Sun Pharma. “That’s why showing up for this community every day matters. SUNday reflects our commitment to helping people feel seen, supported, and connected throughout their care.”

Sun Pharma said the campaign reflects its broader work in advancing treatments across multiple forms of skin cancer while also addressing emotional, educational, and practical patient needs. The initiative is shaped by feedback from people living with the disease and focuses on listening to the community, acting on insights, and promoting sustained engagement.

“Awareness, education, and partnership all play an important role in improving outcomes for those affected by skin cancer,” said Emily S. Ruiz, MD, MPH, Co-Founder of Skin Cancer Champions. “Efforts like SUNday help keep attention on the ongoing needs of patients and caregivers, wherever they are in their journey.”

Designed as an evolving platform, SUNday will incorporate education, shared resources, and collaboration with advocacy groups and clinicians. By maintaining continuous dialogue with the skin cancer community, Sun Pharma hopes the campaign will strengthen connections and help ensure continuity of care over time.